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Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report

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How performance agencies can thrive in a data-driven world

I spend a lot of time talking to people in the performance agency world. Lately, I’ve been hearing concern from all corners about  performance agencies’ daily struggle to remain relevant in a landscape that’s changing faster than you can say...

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DRIVING RESULT FROM FIRST AND SECOND PARTY DATA

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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VIETNAM DIGITAL MARKETING TRENDS IN 2019

Thời điểm kết thúc 2018 đã gần kề, như thường lệ hãy cùng chúng tôi khám phá những xu hướng quảng cáo tiếp thị trực tuyến mới sẽ xuất hiện trên thị trường 2019 tại Việt Nam theo nhận định được đúc kết của chúng tôi – UREKA MEDIA -...

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ZMOT - WHY IS NEEDED FOR B2B MARKETING

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What is the Difference Between Digital and Online Marketing?

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

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VIETNAM CONSUMER CONFIDENCE LEVEL REMAINS STABLE IN Q2 2018

The Vietnam consumer confidence remains stable in the second quarter of 2018 with an index score of 120 percentage points (pp) – down 4 points compared to the previous quarter, according to the latest issue of The Conference Board® Global...

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What is Multi-Touchpoints Attribution?

Multi-touch attribution is broad discipline that includes multiple methods and models. Knowing which model is right for your business needs depends on what you want to do with output. That’s why this post explains the fundamentals of multi-touch...

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[Video News] Get more done with Smart campaigns in Google Ads

Smart campaigns are the new default campaign type in Google Ads. You can now create ads in minutes, reach relevant customers, and get back to what you do best — running your business.

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[Data Driven Marketing] A Data-Driven Approach To Customer Retention

In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.

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[Data Driven Marketing] Conducting Data-Driven Content Marketing

Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is...

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[Data Driven Marketing] The Data-Driven Art Of Digital Marketing

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.

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[Data Driven Marketing] Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

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[Data Driven Marketing] Storytelling In A Data-Driven, Cross-Device Era

In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.

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[Data Driven Marketing] Three Ways To Be A Data-Driven Thought Leader

So you've got a ton of data -- now turn it into actionable insights that drive business!

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 Publishers & Platforms Publishers Are Seeing Traffic From More Than Just Facebook and Google

Other traffic sources, like Flipboard and Pinterest, are growing for publishers. Getty Images, Google

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 3 RESOLUTIONS FOR DATA-DRIVEN MARKETERS IN 2018

By Toby McKenna, Senior Vice President, Global Advertising at Bazaarvoice. Published on December 07, 2017. Credit: Bazaarvoice

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THERE’S POWER IN CONSUMER DATA. IS YOUR BRAND IN CONTROL?

Opinion: Otherwise you might be missing out on audience engagement Nearly 73% of consumers feel they haven't been engaged in a personalized way. Getty Images

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The Dapp Store Is Where You Can Satisfy All Your Decentralized App Needs

A missed opportunity in not hosting it on dapp.co Blockstack has a new store for decentralized apps. App.co

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Facebook IQ Explored Why People Like to Shop at Local Businesses

Trust, security and convenience were major factors Doanh nghiệp địa phương trên Đại lộ số 3 tại Bến cảng Stone, N.J. phillyskater/iStock

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Here’s What Facebook Might Be Exploring When It Comes to Blockchain Technology

Some early players weigh in There are plenty of potential use cases for Facebook. Illustration: Dianna McDougall

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FIVE STEPS TO ACHIEVING DATA-DRIVEN MARKETING

Sponsor Post: Turning Insight into Action By Katharine Hulls, VP Marketing, Celebrus Technologies Limited and Christy Uher Ferguson, Director, Applications Communications Strategy, Teradata Inc..Published on August 05, 2014.

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