Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
Have you ever wondered why some of your potentially impactful articles fail to capture readers' attention or elicit strong interaction? That is the power of the article introduction - the starting point that determines the success or failure of an article. The introduction is a particularly crucial key to unlocking the reader's mind and maintaining their interest throughout the reading process.
The following article will provide you with 5 compelling methods for writing introductions that you cannot overlook on your journey to conquer the "writing" profession. Let's explore right away to discover the most creative and breakthrough ideas!
1. Tell a Story or Set a Situation
By narrating a story or presenting a situation relevant to the article's theme, you can create a unique context that makes readers feel immersed in the scenario and eager to continue reading. Additionally, you can introduce an element of curiosity into the story, such as exploring a personal experience, a friend's story, a local incident, or a mysterious legend related to your article's topic. This helps generate fascination and heightens readers' interest in exploring more about the various facets you introduce in your content.
For example, you can start by telling a story like:
When you begin your article in this way, readers become curious about your story. They will pose questions like "What comes next?" or "How does the story unfold?"—prompting them to continue reading and explore the content you wish to convey through your article.
2. Leading with Research and Statistics
Initiating an article by incorporating research findings and statistical data provides readers with confidence and a clear understanding of the topic under discussion. This approach establishes professionalism while affirming that the information presented in the article is grounded in scientific and reliable foundations.
For instance, if you are writing about the impact of social media usage in marketing, you can commence by quoting the latest study on the social media user ratio. Presenting relevant statistical figures, such as the growth rate of social media users, daily posting frequency, or the average time users spend on social media, adds substance to your article.
Furthermore, leveraging statistical data from credible sources, such as research organizations, market reports, or governmental agencies, can enhance the credibility of your content. For example, if your article focuses on online shopping trends, citing a report from the E-commerce Association detailing online shopping revenue and annual growth rates serves as persuasive evidence to support your narrative.
3. Quotations as a Striking Opening
When initiating the article using this method, you can quote a famous statement, thought-provoking idea, or a powerful call to action from an individual, author, leader, or someone reputable in the field related to your article's topic to make an impression on the reader.
A sharp and impactful quote can stimulate interest, evoke specific emotions, or convey shared values that readers may sympathize or resonate with. This helps establish a psychological connection right from the start, enhancing the ability of the article to be absorbed.
For example, incorporating motivational quotes into articles about seizing opportunities can infuse emotions and coherence with the readers. Here are some examples:
4. Posing Questions
Beginning an article with a question is an impressive way to capture the reader's attention by encouraging them to seek answers and continue reading. As readers ponder the question and strive to find answers, they become more focused on the content, creating a positive interactive state.
A well-crafted question can create a connection with readers by sharing common concerns. It makes readers feel that the writer understands the issues or challenges they are facing and aims to provide solutions or useful information.
For instance, if you are writing content for the Digital Marketing field, you can pose questions to open your article like:
5. Presenting Facts or Addressing Fears and Assumptions
Commencing an article by presenting a fact or addressing a fear or assumption is an effective way to capture the reader's interest. It sparks curiosity, creates interactive situations, and encourages readers to learn more about the discussed topic.
Moreover, readers may feel that the writer understands the challenges and pressures they are experiencing, fostering empathy and building trust in the author. With trust in the author, readers are motivated to continue reading and explore the article's content, hoping to find value and solutions for the challenges they are facing.
To begin an article using this method, you can use structures like:
For a Content Writer, a compelling introduction is an especially crucial factor that requires "gray matter investment" to attract readers and keep them engaged until the last part of the article. With the 5 methods of writing captivating introductions presented above, it is hoped that you will gain more creative ideas to create an engaging and captivating article right from the first words. Let these excellent introductions serve as bridges, bringing readers into your world and captivating them with compelling stories.