Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and WANT the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and get them to CONVERT
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and ADVOCATE the brand
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
ABOUT UREKA
Ureka Media is one of the pioneering media companies in Vietnam utilizing the DSP (Demand Side Platform) system in online communications. With over 12 years of experience in digital communication solutions, Ureka leverages advanced technology, rich data, and exceptional talent to deliver top-tier advertising and marketing solutions across Southeast Asia.
FORMATION AND DEVELOPMENT
Ureka Media Company Limited was established in 2011 in Hanoi and later moved to Ho Chi Minh City, becoming a strategic partner of Google and Facebook, and developed the Đến Đâu (dendau.vn) platform.
CORE VALUES
VISION
Become the top data driven digital media solution provider Southeast Asia.
MISSION
Connect disparate data across all touchpoints through customer journey to one consistent data flow which enables us to analyze customer insight then activate them on omni-channel to get the best campaign performance.
GLOBAL MANAGEMENT TEAM
Lani has dabbled in internet entrepreneurship since 2008 and held various top management and consultancy positions for e-marketing and B2C businesses in US and Vietnam. She has extensive working experience in agencies for prominent brands such as Pepsi, Coke, Vietnam Airlines and Honda. Lani holds a MBA focusing on E-Commerce from San Francisco State University, USA and Master of Art in Media and Communication from Technical University Ilmenau, Germany.
Ronald has been in the digital media and mobile sector since 2004 and held various top management positions in China, Malaysia and Vietnam. Prior to Ureka Media, he co-founded a mobile VAS company and a digital media agency. Ronald is a Chartered Accountant and holds double degrees in Bachelor of Commerce in Accounting and Finance and Bachelor of Science in Informative Science from University of Otago, New Zealand.
Gary has more than 16 years of digital, data and direct marketing experiences in agencies across Malaysia, Singapore and Vietnam. He specialises in communications strategy, technical delivery and performance media for large multinational companies, SMEs and e-commerce players within South East Asia. Gary is also a multiple creative and marketing effectiveness awards winner.