Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
According to the Brain Rule, when processing information, humans can only remember 10% of the information three days later. However, if a related image or video is associated with the same information, it can retain 65% of the information three days later. So, how can you create visual content that leaves a strong impression on the audience, and what are the current trends?
Let's explore 05 prominent visual content trends on social media in the digital age. These trends not only help create unique interactive experiences but also bring authenticity and creativity to your brand.
1. Short Video
Statistics indicate that most social media users prefer watching short videos over reading lengthy articles. The trend has gained popularity, especially since the advent of TikTok. Nowadays, not only TikTok but also other platforms like Facebook and Instagram Reels, YouTube Shorts, and Snapchat Spotlight have joined the trend, creating a frenzy with short videos. This demonstrates that users are seeking quick, entertaining, and easily accessible experiences rather than investing time in reading lengthy articles.
Due to their concise and accessible nature, short videos have the potential to become viral content. When a short video captures attention and spreads, it can attract millions of views and shares in a short period. This presents significant opportunities for businesses and brands to enhance brand recognition and reach a large user base.
With the potential and benefits that short videos offer, there is no doubt that this trend will continue to develop and hold a crucial position in today's world of media and content marketing.
Unlike pre-edited videos, livestreaming provides authenticity and a closer connection. Viewers can send messages, comment, and ask questions directly, receiving instant feedback. This creates an interactive and engaging environment, fostering a bond between the audience and the content creator.
Livestreams have become an effective tool for sales on social media platforms by organizing live sessions to introduce products. To ensure the success of a live session, it is essential to develop a creative script and concept. Additionally, brands can invite Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs) with influence and relevance to their products to enhance reach and boost sales.
3. Meme Content
The ability to evoke laughter and create a sense of joy is a crucial factor in attracting user attention on social media. According to Martech research, up to 60% of Gen X and Gen Y are attracted to advertisements with humorous elements, and this figure increases to 72% for Gen Z. This correlates with meme content – humorous content that captures trending topics has significant potential to make a strong impression and stimulate sharing on social media.
Memes are often created to reflect specific issues, events, or trends at a particular moment, fostering interaction and participation within the online community. By utilizing meme content, individuals or brands can quickly leverage popular content to grab attention and interact with their audience.
The power of infographics lies in their ability to create clarity and understanding. Focusing on images and charts helps convey information visually, combining aesthetic value and engaging characteristics. This is particularly useful in conveying complex information or large datasets, helping viewers grasp and understand information easily and quickly.
With its visual and appealing nature, infographics attract attention and interaction from viewers, leading to increased sharing capabilities on social media. This helps enhance the reach to a large audience and facilitates the effective spread of the message.
5. 360 Images and Videos
With the continuous development of technology and easy access to mobile devices, the use of 360-degree visual images and videos has significant potential in capturing and making a strong impression on customers. Customers increasingly demand participation and interactive experiences, and this visual content trend addresses that demand.
The trend of using 360-degree visual content is particularly suitable for industries such as travel, real estate, sports, and entertainment, allowing customers to interact with products, locations, or experiences in a more authentic way:
By incorporating these trends into your content marketing strategy, you can create visually appealing and creative content that leaves a strong impression on your customers. Additionally, staying updated with the latest trends enables businesses to adapt quickly to market changes and reach the right target audience.
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