Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
The course focuses on capacitating development professionals to adequately use the potential of social media tools to enhance the efficiency of their work, increase the outreach of their organizations, and contribute to the improvement of the effectiveness of the development issues they work with.
The first session of the course will run in September 2010 and will be implemented in collaboration with Cooperativa Sulá Batsú.
The Technical Center for Agricultural and Rural Cooperation (CTA) offers a number of scholarships to applicants from African, Caribbean and Pacific (ACP) countries.