THE NECESSITY OF THE LANDING PAGE

CAMPAIGN OBJECTIVES:

Increasing open new account & credit card.

 EXPECTED KPIs:

- Optimize the transmission of messages about the utility of payment cards.

- Collect quality & qualified leads.

- Optimize the cost per leads.

TIMELINE: 02 months

WITH THIS CLIENT, UREKA MEDIA PROMOTED A LOT OF CAMPAIGNS FROM THE START TO COOPERATE (JULY 2018) TILL NOW.
IN THE SCOPE OF THIS ARTICLE, WE ONLY SHARE A CASE STUDY OF 1 CAMPAIGN WITHIN 2 MONTHS. THIS IS JUST 1 CAMPAIGN IN A LOT OF CAMPAIGNS WHICH UREKA MEDIA HAS BEEN & ONGOING FOR VSA (Vietnam Star Automobile)

CAMPAIGN OBJECTIVES:

- Increasing the awareness of users about VSA - the largest auto distributor of Mercedes-Benz in Vietnam.

- Increasing awareness about the best CS (Customer Services) in Vietnam.

- Collect quality & qualified leads to support sales.

EXPECTED KPIs:

- Branding, attracting & interacting with target audiences.

- Get 4,923 quality & qualified leads. Optimize the cost per leads.

TIMELINE:  2 months (form Jul 2018 to Sep 2018)

Brief Summary:

- Increasing brand awareness for investors and for Parkcity Hanoi Comunity project - The Mansions subdivision through online channels.

- Collect potential customers data (qualified leads).

Expected KPIs:

- Developing content fanpage according to plan and specific orientations, the content varied and attractive calendar post was agreed.

- Increase the fanpage engagement through the post and video.

- Optimize website traffic through ads on Facebook, DSP, Google and banner ads on sites of other systems.

- Attract video views (TVC ads) of the project via Facebook and DSP advertising.

- Reach to potential customers via VOV Traffic channel (radio).

- Create a funnel, optimized to collect potential customers data.

CAMPAIGN OBJECTIVES:

Inspire young talents of great working environment and attract potential candidates to the recruitment program provided by Suntory Pepsico.

- Recruitment: Broad–scale communication to recruit targeted young talents.

EXPECTED KPIs:

1/ With MANAGEMENT TRAINEE:

- LEAD Generation: 2.157 leads

- Completed forms (6 steps required): 1.800 forms

2/ With GRADUATE SALE TALENT (GST) & GRADUATE ENGINEERING TALENT (GET):

- LEAD Generation: 1.400 leads

- Completed forms (6 steps required): 700 forms

TARGET AUDIENCE:

- Male/Female, 18-24.

- Location: focus on HCMC and Hanoi.

- Portrait: fresh graduate students who are dynamic, enthusiastic and ambitious. They look for professional environment where they could prove their capacity and achieve what they deserve.

TIMELINE: 6 months (from Nov 2018 to April 2019)

Brief Summary:

- Branding to change consumer awareness that Mobifone provides solutions for businesses, such as: Mobifone 3C (Cloud Contact Center), Electronic Invoice (mBill) & Video Conference (MegaMeeting).

- Approach, attract potential users; Optimize and collect leads.

Expected KPIs:

- Click of Mobifone 3C: 17,000 clicks.

- Click of Mobifone mBill, Meeting: 9,200 clicks.

- Collect quality leads.

Timelines: 30 days (05/2018-07/2018)

Brief Summary:

- Viettel wants to promote its brand so that all potential customers who know Viettel's B2B solutions are: Viettel Business Solution.

- Branding, attract customers to the landing page, and collect quality leads.

Expected KPIs:

- Engagement: 23,300 engagements

- Video view: 52,120 views

- Click: 27,500 clicks

- Collect quality leads

Timelines: 09/2018 – 12/2018

- Brief: Re-Branding & support sales for high level apartment.

- Key KPIs: 27,600 Click, Est: 80 Leads

- Timeline: 24/3/2017 – 06/6/2017

BRIEF: Online Marketing Campaign for TCBond & TCFunds of TechcomSecurities
- Increased product identification.
- Get leads support push sale.

KEY KPIs: 699 Leads

Brief: Requires the use of Facebook & Google Search to promote the latest sales, in order to attract new buyers.

Key KPIs: 10,300 clicks and 35 leads

Timeline: 09/2017 - 10/2017