Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
CUSTOMER’S BEHAVIOR
Increase
overall ROI
Boost up
additonal leads
Reduction in CPA
on online sales
Reduction in RPC
personalization plays a major role
in their purchase decisions.
*Data: E – commerce, Mediaquark, 2014
DO FOR YOU ?
& AUDIT
• Provide an Audit report on how data is being collected through tags and pixels, forms, routers, etc...
• Detail Data planning on how to most efficient data collection, storage, analysis on insight of Customer Profile and Customer Journey, and activation plan through media campaigns.
COLLECTION
• Online Anonymous data:
Cookies, MAID be collected by webpages, apps.
• Declared data:
Name, email, phone be collected by registering, login forms.
• Offline location data: Device ID be collected through networks wifi, 3-4G
INSIGHT
Customer Profile:
(Default and Customised Personal)
• Demographic
• Geographic
• Psychographic (Interest/ Intent)
• Device
• Income
ACTIVATION
• Retargeting and Remarketing.
• Personalized Contents and
Direct marketing.
• Optimize your media
properties.
local in various industry in Vietnam.
