Screen Displayed
50.000+
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
Karaoke Venues
1.400+
Impressions
90.000.000+
Completed Views
89.000.000+
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A key player in the RTD tea market
Launched by Tân Hiệp Phát, Trà Xanh Không Độ is a well-known and trusted brand, loved for its refreshing taste and natural green tea benefits that help reduce stress and support balance.
Traditional communication in a shifting landscape
With more brands entering the RTD tea and wellness space, the market is becoming overcrowded. Many adopt similar health messages without depth, making it harder for Trà Xanh Không Độ to stand out and stay relevant with younger, wellness-driven consumers.
Category clutter and fading distinctiveness
With more brands entering the RTD tea and wellness space, the market is becoming overcrowded. Many adopt similar health messages without depth, making it harder for Trà Xanh Không Độ to stand out and stay relevant with younger, wellness-driven consumers.
approach
Main Objective:
To revitalize brand relevance and increase top-of-mind awareness for Trà Xanh Không Độ among young consumers by leveraging karaoke environments - a key social and cultural touchpoint - through impactful video and banner content that reinforces the brand’s message of natural stress relief and everyday balance.
Leveraged a multimedia approach
Ads will be deployed across karaoke screens nationwide via Ureka Media, ensuring wide coverage from urban to rural areas and boosting brand visibility on a national scale.
Lifestyle-based placement strategy
Leverage karaoke venues - where young people often gather to relax and have fun - to bring Trà Xanh Không Độ closer to consumers. By showing videos and banners during karaoke sessions, the brand naturally connects with moments of joy and comfort.
Target Audience
Vietnamese youth aged 18–35 who seek balance between work, study, and leisure, and are increasingly drawn to products that support wellness in a way that feels approachable and authentic.
Media Format
Ads will be shown Full-screen before start singing & appear while singing
