Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
- Viettel wants to promote its brand so that all potential customers who know Viettel's B2B solutions are: Viettel Business Solution.
- Branding, attract customers to the landing page, and collect quality leads.
- Engagement: 23,300 engagements
- Video view: 52,120 views
- Click: 27,500 clicks
- Collect quality leads
Timelines: 09/2018 – 12/2018
- Due to B2B-specific products, it is difficult to find customers and difficult to grasp behavior on the internet.
- Although it is a product of Viettel - a strong brand - but almost nobody knows Viettel has products for businesses.
- The implementation time is short, low budget.
- Planning to wide reach, to branding and attract target-audiences & optimize for efficiency.
- Using Ureka DMP takes signals of customer behavior, analyzes & uses it to re-targeting strongly on DSP, Facebook, Google platforms ... especially re-targeting with SEM.
- Create so much sets of banners (several dozen), contents … and use of different advertising formats, including Pr, Seeding, Video ... to optimize to achieve committed results.
- Through behavioral analysis and further optimization should CTR achieved very good compared to the benchmark of the market, such as:
+ CTR of SEM is extremely high 9.19% (benchmark 5%);
+ Facebook PagePost CTR 3.38% (benchmark 2%);
+ Video View CTR 0.64% (benchmark 0.3%);
+ Facebook CTW has a CTR 2.94% (benchmark 0.5%) ...
- There are also other very good results, such as: Conversion rate (CR) of DSP 0.34% and SEM's 0.42%
Some screenshots of campaign: