[Airlines] Malindo Air

Objectives:

-Branding, increasing the awareness of Vietnamese users about Malindo Air.

EXPECTED KPIs

- Attract engagement, attention of customer
- 21.500 post engagements, 16.000 clicks & 500 CPM iTVC.
- Booking Estimate: 40 bookings

TARGET AUDIENCE:

- Male & Female 23-60; live in HCM, HN & 6 biggest cities; interest: travel, business …

TIMELINE: 2 weeks

 

CHALLENGES:

- The biggest challenge of the campaign is that Malindo Air is new and almost unknown in Vietnam.
 

UREKA’s SOLUTION:

- Recommended attractive promotions to attract consumers: round-trip ticket to Malaysia 89usd + 40kg baggage.
- Select the most appropriate channel with the most target audience for ad distribution & optimization.
 
RESULTS:
 

Related Post

We've updated our Privacy & Cookie Policies. Cookies are necessary for us to deliver our services. By using our services, you agree to our use of cookies. Agree
Loading...