Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
Inspire young talents of great working environment and attract potential candidates to the recruitment program provided by Suntory Pepsico.
- Recruitment: Broad–scale communication to recruit targeted young talents.
1/ With MANAGEMENT TRAINEE:
- LEAD Generation: 2.157 leads
- Completed forms (6 steps required): 1.800 forms
2/ With GRADUATE SALE TALENT (GST) & GRADUATE ENGINEERING TALENT (GET):
- LEAD Generation: 1.400 leads
- Completed forms (6 steps required): 700 forms
* QUALIFIED LEADS Definition:
- Candidates login on campaign landing page and provide information including: full name, address, phone number, email, university/college, major and year of graduation.
* COMPLETED FORM Definition: All bellows must be satisfied (6 steps required)
Step 1 & 2: Candidates login on campaign landing page and provide information including: full name, address, phone number, email, university/college, major and year of graduation (LEADS)
Step 3: Candidates fill out the form to provide the study process.
Step 4: Candidates fill out the form to provide the working experiences (if any).
Bước 5: Candidates answer all questions listed on the form.
Bước 6: Submit CV to apply.
- Male/Female, 18-24.
- Location: focus on HCMC and Hanoi.
- Portrait: fresh graduate students who are dynamic, enthusiastic and ambitious. They look for professional environment where they could prove their capacity and achieve what they deserve.
TIMELINE: 6 months (from Nov 2018 to April 2019)
- Students in general and fresh graduates do not fully aware of career opportunities and benefit from recruitment programs provided by global companies.
- There are many competitors including:
+ Unilever, P&G, Nestle, etc who are providing same Management Trainee Program.
+ Shopee, Lazada, Zalo, etc who are strong at recruiting activities.
- Deep searching on the difference and uniqueness of Suntory Pepsi MT Program to create suitable content inspiring target audience.
- Optimizing users experience on YTP Program landing page to increase conversion rate, using section separately with suitable content & visual for each target group & specific departments.
Some screenshots of the landing page.
With MANAGEMENT TRAINEE:
- Lead Generation: 2.597 leads, reach to 120% KPIs.
- COMPLETED FORM 1.823 forms, REACH TO 101% KPIs.
With GRADUATE SALE TALENT (GST) & GRADUATE ENGINEERING TALENT (GET):
- Leads Generation: 1.800 leads, reach to 129% KPIs.
- COMPLETED FORM: 1.306 forms, REACH TO 187% KPIs.
Some screenshots of campaign: