Screen Displayed
50.000+
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
Karaoke Venues
1.400+
Impressions
86.000.000+
Completed Views
85.000.000+
background
A leading player in the energy drink market.
Established in 2001, Tân Hiệp Phát Group's Number 1 energy drink has become a powerful force in Vietnam.
With a 30% market share, 300,000 retail points, and 200,000 distributors, Number 1 is a dominant and well-established brand in the market, trusted by millions of consumers and recognized as a leader in the beverage industry
The frantic race for consumer acquisition
Other competing brands resort to collaborating with new, unproven artists in a desperate attempt to captivate audiences
approach
Main Objective:
To strengthen brand visibility and top-of-mind awareness for Number 1 by leveraging high-traffic karaoke venues through engaging video and banner placements, effectively reaching target consumers in a relaxed, social environment and reinforcing the brand’s position as the leading energy drink choice.
Contextual engagement strategy
Through strategic placement of videos and banners on karaoke screens, the campaign aims to naturally embed the brand in moments of high energy and enjoyment.
Target Audience
Young Vietnamese adults aged 18–35 who lead active lifestyles, enjoy social gatherings, and seek moments of refreshment and excitement during leisure time.
Media Format
High-energy video clips and dynamic banners to reflect the energetic and assertive personality of the Number 1. Ads will be shown Full-screen before start singing & appear while singing
Seasonal KV adaptation
Adapt key visuals to align with seasonal moods and consumer mindsets.
