Screen Displayed
49.000+
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
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Impressions
139.0000.000+
Karaoke Venues
1.000+
Completed Views
132.000.000+
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A leading player in the energy drink market
Established in 2001, Tân Hiệp Phát Group's Number 1 energy drink has become a powerful force in Vietnam.
With a 30% market share, 300,000 retail points, and 200,000 distributors, Number 1 is a dominant and well-established brand in the market, trusted by millions of consumers and recognized as a leader in the beverage industry
The frantic race for consumer acquisition
Other competing brands resort to collaborating with new, unproven artists in a desperate attempt to captivate audience
approach
Main Objective
Enhance brand awareness and deepen emotional connections with the audience, specifically during the festive Tết season by revitalizing the iconic song "Con Bướm Xuân”
Leveraged a multimedia approach
Utilize Ureka Media's network - UConnect with 16,500 karaoke screens nationwide, delivering targeted ads in festive environments to maximize visibility and engagement during Tết celebrations.
Target Audience
Vietnamese consumers aged 18-35, with a focus on both males and females who are culturally inclined and celebrate traditional holidays like Tết.
Media Format
Using multiple format (Video/Banner on Karaoke screen and Pin song on tablet) to reimagine the iconic Tết song "Con Bướm Xuân" with Hồ Quang Hiếu, blending cultural nostalgia with modern appeal to enhance emotional connection and brand engagement.
