Hotel Venues
22
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
Screen Displayed
30+
Impressions
23.000.000+
background
Vietnam's hospitality and tourism sectors bounce back strongly post-pandemic
Hotels present a unique touchpoint for engaging. This environment creates an opportunity for Durex to position itself not just as a product, but as a trusted companion for moments of connection.
Cultural Sensitivity
Although attitudes are gradually shifting, many Vietnamese consumers still approach topics of sex and contraception with discretion.
Brand Differentiation
The condom market in Vietnam is competitive, with both international and local brands vying for attention. Durex must reaffirm its leadership by emphasizing not only safety and quality but also emotional and experiential value.
approach
Main Objective:
Boost brand relevance by embedding Durex into intimate, high-intent hotel settings: Normalize condom usage in private hospitality environments while reinforcing Durex’s role as a modern, trusted facilitator of safe and pleasurable experiences.
Leveraged contextual media to boost festive brand presence and drive purchase intent
Activated Ureka Media’s UConnect network across hotel TV screens, tablet devices, and branded in-room placements throughout Ho Chi Minh City. The campaign strategically targets couples during overnight stays—where privacy, relaxation, and sexual intimacy are most likely to occur.
Target Audience
Urban Vietnamese adults aged 25–40, particularly couples seeking quality time in hotel settings—ranging from young professionals on staycations to traveling partners looking for a discreet and convenient intimacy solution.
Media Format
Ads will be shown Full-screen on TV in room and hotel’s lobby
