Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
BRIEF: Online Marketing Campaign for TCBond & TCFunds of TechcomSecurities
- Increased product identification.
- Get leads support push sale.
KEY KPIs: 699 LeadsTIMELINE: form 08/05/2017 to 06/08/2017
CHALLENGES OF CAMPAIGN: The product is not well known. The market size is low, the user is a good earner to high (> 25M), knowledge of investment, stock, shares ...
- Wide reach, search for potential segments. Data collection & segmentation (data optimization).
- Content team & Media team learn the correct insights & accurate approach: Simplify the messages; Generate content messages that customers want to hear.
- Optimize & track conversions.
- Get 769 quality leads, 10% more than the customer's desired KPIs.
- Landing page: https://info.tcbs.com.vn/ureka-tcfund