Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
CAMPAIGN OBJECTIVES: Increased awareness of users of Maritime Bank (MSB) products - especially credit products, procurement support - on the occasion of Lunar New Year; attract quality leads to support sales.
• Interaction with target customers.
• Attract quality leads.
• Optimize costs leads collected.
PERIOD OF IMPLEMENTATION: 3 months
CHALLENGES OF CAMPAIGN: The campaign took place in the high season, and all competitors implement similar campaigns with similar products & messages. Making it difficult to attract quality leads and rising costs is the biggest challenge.
UREKA's SOLUTION: Ureka proposes to create more banner sets that correspond to each product & multiple banners for each product used for each stage. Next, continually analyze and classify the data (segmentation) collected throughout the campaign; and re-targeting with each specific product they have shown interest in before. This gives a very positive result