[Banking/Financial] ACB - INCREASE OPENING NEW ACCOUNT & CREDIT CARD

THE NECESSITY OF THE LANDING PAGE

CAMPAIGN OBJECTIVES:

Increasing open new account & credit card.

 EXPECTED KPIs:

Optimize the transmission of messages about the utility of payment cards.

- Collect quality & qualified leads.

- Optimize the cost per leads.

TIMELINE: 02 months

Due to privacy and information security issues, customers do not agree to create landing page and request to bring all traffic to the bank's website. That limits Ureka's ability to optimize campaigns.

UREKA SOLUTIONS

To avoid distractions of customers by too much information available on the bank's website; and also to support, increase the ability to optimize the campaign, Ureka Media persuaded customers to create Landing Page for each campaign.

ACHIEVED RESULTS:

- The campaign has increased the awareness of users with the bank, achieved very good results from creating a separate landing page for the campaign, thereby optimizing the code, user friendly (UX/UI). And more importantly, the landing page supports Ureka Media to better classify user (segmentation), helping optimize the campaign.

CR (Conversion Rate) achieved very high: 3,97%

Especially, with SEM: CR reached 12,47%

KPI of post engagement exceeded 32.43% compared to expectations


Some screenshots of campaign:





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