Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
Lazada was looking for different way of acquiring new users and recurring order to boost their revenue and with higher conversion rate in order to achieve a lower marketing cost per order ratio. The key challenge was that most of the digital media channels such as local adnetwork players, Google and Facebook have been fully exploited at its optimal conversion rate by Lazada.
Sharable Content Curation. Instead of the traditional digital media buying method, we took the approach of curating sharable content with social headlines that that touched the emotional aspect of consumers and promoting it on Tin8 – a Content Viral Marketing Platform, which allowed readers to share through all social media channels of their choice.
Dynamic Creative Optimizer. In additional to the content curation, we track the potential consumers on the type of content they consumed together with their browsing behaviour on Lazada in order to serve relevant product(s) interest to remind and convert them into actual order/sales through Demand Side Platform.