Make people SEE and REMEMBER the brand
Get people to UNDERSTAND and
WANT the brand
Change people's BEHAVIOR and
get them to CONVERT
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
Techcombank (TCB) wanted to enhance its credit card brand identity and has identified a set of specific demographic which it wishes to acquire and convert them to become their new customers. Furthermore, TCB wanted to for effective media solution that can reduce their current cost per lead.
Optimize cross channels. We created multiple creative posts to increase engagement of the FB page and target audience through Demand Side Platform with data driven tactic. On-going analysis and optimization were being performed to ensure for the best results.