Conversion Rate
1.8% KPI
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
Leads
105% KPI
Cost per Lead
Reduced by
6%
background
Techcombank (TCB) wanted to enhance its credit card brand identity and has identified a set of specific demographic which it wishes to acquire and convert them to become their new customers. Furthermore, TCB wanted to for effective media solution that can reduce their current cost per lead.
approach
Optimize cross channels. We created multiple creative posts to increase engagement of the FB page and target audience through Demand Side Platform with data driven tactic. On-going analysis and optimization were being performed to ensure for the best results.
