103% KPIs


103% KPIs


118% KPIs


VIB – a Commonwealth Bank invested bank wanted to position itself as the 1st digital bank in the market, providing a seamless digital user friendly experience journey to the consumers.  With the fierce competitiveness in the banking industry and limited retail products availability a bank can offer in the market, VIB came up with a range of attractive promotions to attract consumers. The challenge lies on how to out-perform the other competitor and providing a seamless digital experience to the consumers.


Effective use of data. Three key products where all banks are offering and competing with, namely credit card, deposit and loan.  All three serve for different type of targeted consumer and provide different needs. With the understanding the consumer conversion flow, and in order to provide a digital user experience for the consumer, our focus were on 3 areas:

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