subsidiaries or affiliated companies.
Overview of Ureka Media Technology
Ureka Media offers a technology platform for the management of online display campaigns for
advertisers. The platform is designed to compose, deliver and optimize millions of highly relevant
ad experiences across search, display and social media from a single platform. This technology
platform does not use any personally identifiable information for these or any other
Why Do We Collect and Use Information?
Advertising supports free content and experiences we all love on the web. Our goal is to make
advertising more effective, because relevant ads are less annoying, and help the services that
depend on advertising, because advertisers pay more for effective ads.
What Types of Information Do We Collect and Use?
We do not collect or use Personally Identifiable Information (PII). We do not collect your name,
address, phone number, e-mail address, id number, credit card information, or anything else that can
personally identify you.
We do not collect Sensitive Consumer Information, such as insurance plan numbers, financial account
numbers, or information about medical conditions.
We collect only anonymous, non-Personally Identifiable Information, such as browser type, operating
system, IP address and whether you respond to an ad. We do not collect sensitive data.
The non-Personally Identifiable Information that we collect via cookies is used for the purpose of
targeting ads and measuring the effectiveness of ads on behalf of Ureka Media's advertisers and to
identify the audience most likely to respond to an advertisement. This information also helps Ureka
Media ensure that you don't repeatedly see the same ad. We may also use non-PII data from third
What Technology Do We Use to Collect Information?
We use two technologies to collect information, both of which are widely used on the Internet:
Cookies are small text files that web sites place in your browser when you visit them or see an ad.
When you return to the site or view another ad, a site can access these cookie files. Sites can then
determine how often you've visited a site or seen an ad. Cookies cannot be used to access any other
data on your computer.
Pixel tags are small images on a web page or other document. Pixel tags allow the operator of the
web page or other document, or a third party who serves the pixel tag, to set, read, and modify
Data Storage and Retention
The data collected through browser-level measurement is typically maintained for up to 12 months.
Such data may be aggregated and used for analytical purposes indefinitely. Additionally, in certain
circumstances, for instance when a specific site has asked for detailed reporting, selected
anonymous records relating to that specific site may be maintained indefinitely.
Even though our information is anonymous, security is important to us. We have implemented
reasonable measures to protect the information we collect. No method protecting information is 100%
secure, and we cannot guarantee its absolute security.
Information Relating to Children
Our products and services are designed for those 13 years of age and older. We do not knowingly
collect information from anyone under the age of 13. If we are made aware that we have received such
information, or any information in violation of our policy, we will use reasonable efforts to locate
and remove that information from our records.
Some of our web site partners may place their own cookies on your Internet browser outside of our
service; however, we have no access to or control over these cookies.
In the event another company acquires all or most of our assets, all data compiled or owned by us
may be among the items transferred in that transaction. In such event, all the data will continue to
be governed by this policy.
We may transmit or share our data with third-party service providers (e.g., data storage and
processing facilities) in order for those service providers to perform business functions for us or
on our behalf.
We may share, in an aggregated format, the non-Personally Identifiable Information we collect to do
business with related third parties, such as our advertising clients.
We may disclose your information to third parties when we reasonably believe we are obligated to do
so by law, and in order to investigate, prevent, or take action regarding suspected or actual
prohibited activities, including but not limited to, fraud and situations involving potential
threats to the physical safety of any person.
Data Collection for Our Corporate Site
Our web site (urekamedia.com) is intended primarily to offer information about Ureka Media and our
services. Ureka Media uses information from our web site log files to understand how visitors use
our site and to recommend future site improvements. If you choose to submit personal information, we
may use that information for general marketing purposes and to notify you regarding updates to our
products and services. We do not sell, rent, share, or otherwise dispose of the personal information
collected on urekamedia.com to third parties. Once collected, we will store your information for a
reasonable time for record keeping purposes.
We believe in giving you control over which ads you see. You may opt out of having your data
collected from this device for the purpose of receiving Retargeted ads from Ureka Media (whether
served by us or on our behalf). You may also opt out of receiving relevant ads from some of our
Advertising Partners. If you delete your cookies you will need to opt out again. Further, if you
use multiple browsers or devices, you will need to execute this opt out on each browser or
device. Click here to check cookie
We may revise this policy at any time. We encourage you to visit this page periodically to review
any changes. All updates to our policy are posted on this portion of our web site. To download this
policy, select Save from your browser's menu.