Communicate your research effectively
By personalizing the user experience, you can give consumers something that's lacking in the C-to-C space.
Companies face heavy fines if found guilty
Google and Facebook are already facing complaints on day one of GDPR.
Cutting costs and avoiding risks has held them back from innovation
Brands are being judged more for what value they bring to society.
It’s not rocket science—it’s another kind of science
Data alone won’t show you how to approach customers; you also need empathy.
Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face
All across the internet, from social networks to online retailers, consumer data is being readily collected. Given...