News

18-05-2018
Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth

Cutting costs and avoiding risks has held them back from innovation Brands are being judged more for what value they bring to society. Getty Images

18-05-2018
4 Ways Marketers Can Avoid Wasting Their Data’s Potential

It’s not rocket science—it’s another kind of science Data alone won’t show you how to approach customers; you also need empathy. Getty Images

18-05-2018
Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given...

18-05-2018
FIVE WAYS TO WIN WITH DATA-DRIVEN MARKETING

How to Effectively Target Prospects and Improve Marketing ROI

18-05-2018
Want to Really Understand Your Customer Data? Try Hiring a Scientist

The next digital transformation battleground is the war for this talent Top retailers and consumer brands will hire nearly 50 percent more data scientists over the next three years. Getty Images