[Data Driven Marketing] Conducting Data-Driven Content Marketing

Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is...

[Data Driven Marketing] The Data-Driven Art Of Digital Marketing

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.

[Data Driven Marketing] Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

[Data Driven Marketing] Storytelling In A Data-Driven, Cross-Device Era

In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.

[Data Driven Marketing] Three Ways To Be A Data-Driven Thought Leader

So you've got a ton of data -- now turn it into actionable insights that drive business!