Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals.
Through this regular measurement, data is...
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.
Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.
So you've got a ton of data -- now turn it into actionable insights that drive business!