Big Data – Chìa khóa của quảng cáo trực tuyến

Cùng với sự phát triển của Internet, thời đại công nghệ số mở ra với hàng chục tỷ dữ liệu được cập nhật mỗi ngày. Trong vòng 2 năm trở lại đây, khối lượng dữ liệu được tạo ra trên toàn cầu...

Retargeting From the Inside: The CPC vs CPM Debate

As one of the hottest areas in online advertising, retargeting is getting a lot of attention. One point that’s long been in the spotlight is the issue of providers’ business models and profit margins. More specifically, how it...

Programmatic Creative vs. Dynamic Creative Optimization (DCO)

Dynamic creative optimization (DCO) and programmatic creative sound like a similar technologies, but they are actually fundamentally different and used for different purposes.

Skype Advertising In Vietnam Market

Skype is chat platform which is massive and high affect to users. Even male/female split of which 78% are 15 – 34 years old Enjoy reaching worldwide 80M UU’s that spend on average 1.5M minutes on Skype per month

How to Use Advanced Facebook Ad Targeting

How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how...