The online display advertising have grown exponentially. Banners covers all over a webpage and the number of sites on the internet are reach to millions of sites, users develop banner blindness, a symptom to ignore all things considered advertisement. Among all that craziness, and with a limited budget, how can advertisers reach the target audience at the time of interest and intent?
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).