CAMPAIGN OBJECTIVES: Increased awareness of users of Maritime Bank (MSB) products - especially credit products, procurement support - on the occasion of Lunar New Year; attract quality leads to support sales.
• Interaction with target customers.
• Attract quality leads.
• Optimize costs leads collected.
PERIOD OF IMPLEMENTATION: 3 months
CHALLENGES OF CAMPAIGN: The campaign took place in the high season, and all competitors implement similar campaigns with similar products & messages. Making it difficult to attract quality leads and rising costs is the biggest challenge.
UREKA's SOLUTION: Ureka proposes to create more banner sets that correspond to each product & multiple banners for each product used for each stage. Next, continually analyze and classify the data (segmentation) collected throughout the campaign; and re-targeting with each specific product they have shown interest in before. This gives a very positive result