News

18-09-2018
What is the Difference Between Digital and Online Marketing?

Online and digital marketing are terms that are often confused and misused. I work in the industry yet have found myself wondering should I write online or digital?

05-09-2018
VIETNAM CONSUMER CONFIDENCE LEVEL REMAINS STABLE IN Q2 2018

The Vietnam consumer confidence remains stable in the second quarter of 2018 with an index score of 120 percentage points (pp) – down 4 points compared to the previous quarter, according to the latest issue of The Conference Board® Global...

31-07-2018
What is Multi-Touchpoints Attribution?

Multi-touch attribution is broad discipline that includes multiple methods and models. Knowing which model is right for your business needs depends on what you want to do with output. That’s why this post explains the fundamentals of multi-touch...

17-07-2018
[Video News] Get more done with Smart campaigns in Google Ads

Smart campaigns are the new default campaign type in Google Ads. You can now create ads in minutes, reach relevant customers, and get back to what you do best — running your business.

27-06-2018
[Data Driven Marketing] A Data-Driven Approach To Customer Retention

In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.