Smart campaigns are the new default campaign type in Google Ads. You can now create ads in minutes, reach relevant customers, and get back to what you do best — running your business.
In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.
Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals.
Through this regular measurement, data is...
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.
Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.