U Works

Brief: Requires the use of Facebook & Google Search to promote the latest sales, in order to attract new buyers.

Key KPIs: 10,300 clicks and 35 leads

Timeline: 09/2017 - 10/2017

CAMPAIGN OBJECTIVES: Increased awareness of users of Maritime Bank (MSB) products - especially credit products, procurement support - on the occasion of Lunar New Year; attract quality leads to support sales.
KEY KPIs:
• Interaction with target customers.
• Attract quality leads.
• Optimize costs leads collected.
PERIOD OF IMPLEMENTATION: 3 months

Chiến dịch/ Campaign

 Vinamilk

 Địa lý/ Geography

 Toàn quốc/ Nationwide

 Thời gian/ Timeline

 11/2016

 Mục đích & Thách thức/ 

 Objective & Challenge

 View 15s

 Định dạng/ Format

 inBanner Video

 Network

 Ureka Ads

 Kênh/ Channel

 Ureka DSP

 Kết quả/ Result

 - Đạt vượt kpi view 15s/ Get over kpi view 15s

 -View: 1,2 x Kpi

 - CTR: 0,6%


U News
Mobile users are cheaper in SEA, but harder to convert
Mobile users are cheaper in SEA, but harder to convert

View more

How performance agencies can thrive in a data-driven world
How performance agencies can thrive in a data-driven world

View more

DRIVING RESULT FROM FIRST AND SECOND PARTY DATA
DRIVING RESULT FROM FIRST AND SECOND PARTY DATA

View more

Contact U

Comment

SEND

We've updated our Privacy & Cookie Policies. Cookies are necessary for us to deliver our services. By using our services, you agree to our use of cookies. Agree