News

06-05-2018
06-05-2018
GOOGLE IS REVAMPING GOOGLE NEWS WITH MORE VIDEO AND HIGHER SPEED

The Google News redesign is being described as a 'consolidation' of various properties.  Credit: Istock

03-05-2018
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

It's 'an especially formidable foe' to ad skipping Brands who use content targeting on YouTube are able to increase favorability and drive purchase intent. Getty Images

26-04-2018
ADVERTISERS SIGNAL TO FACEBOOK THEY WANT MORE DATA, NOT LESS

Advertisers are more concerned Facebook will cut off access to data than they are about privacy, it seems. Far from boycotting the social network over highly publicized data lapses, most brands appear worried about their ability to reach their...

24-04-2018
[Performance Based Ads] 4 Ways B2B Marketers Should Be Using Mobile Video

It’s one of the biggest opportunities in 2018 The low threshold for video production affords experimentation without blowing the budget. Getty Images