News

28-05-2018
3 Surefire Ways of Leveraging the Customer Experience

Communicate your research effectively By personalizing the user experience, you can give consumers something that's lacking in the C-to-C space. Getty Images

28-05-2018
A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook

Companies face heavy fines if found guilty Google and Facebook are already facing complaints on day one of GDPR. Getty Images

18-05-2018
Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth

Cutting costs and avoiding risks has held them back from innovation Brands are being judged more for what value they bring to society. Getty Images

18-05-2018
4 Ways Marketers Can Avoid Wasting Their Data’s Potential

It’s not rocket science—it’s another kind of science Data alone won’t show you how to approach customers; you also need empathy. Getty Images

18-05-2018
Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given...