In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.
So you've got a ton of data -- now turn it into actionable insights that drive business!
Other traffic sources, like Flipboard and Pinterest, are growing for publishers.
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By Toby McKenna, Senior Vice President, Global Advertising at Bazaarvoice. Published on December 07, 2017.
Opinion: Otherwise you might be missing out on audience engagement
Nearly 73% of consumers feel they haven't been engaged in a personalized way.