News

13-06-2018
[Data Driven Marketing] Storytelling In A Data-Driven, Cross-Device Era

In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.

13-06-2018
[Data Driven Marketing] Three Ways To Be A Data-Driven Thought Leader

So you've got a ton of data -- now turn it into actionable insights that drive business!

10-06-2018
Publishers & Platforms Publishers Are Seeing Traffic From More Than Just Facebook and Google

Other traffic sources, like Flipboard and Pinterest, are growing for publishers. Getty Images, Google

08-06-2018
3 RESOLUTIONS FOR DATA-DRIVEN MARKETERS IN 2018

By Toby McKenna, Senior Vice President, Global Advertising at Bazaarvoice. Published on December 07, 2017. Credit: Bazaarvoice

01-06-2018
THERE’S POWER IN CONSUMER DATA. IS YOUR BRAND IN CONTROL?

Opinion: Otherwise you might be missing out on audience engagement Nearly 73% of consumers feel they haven't been engaged in a personalized way. Getty Images